Donors and sponsors are the backbones of many of the nation’s nonprofit organizations. Nonprofits must have multiple streams of income and Sponsors, not only so that they can sustain their programs but also so that they are not solely dependent on private giving. However, this is easier said than done for lots of organizations.

Sponsorships allows businesses to be perceived as supporting the community and contributing to its development, creating vast goodwill.

Perhaps the biggest advantage given to businesses that sponsor charitable organizations and events is the increased visibility gained throughout the community. In exchange for a financial donation, a corporation’s name and logo are included on all mailings, advertisement and other promotional material produced by the nonprofit. In some cases, a large donation may even culminated in property, such as a conference room, garden or computer laboratory being named in honor of the donating corporation.

The increase visibility of a company’s name and logo leads to increased brand recognition throughout the community. An easily recognized brand makes closing sales all the more effortless. Increased sales equals increased revenue.